Determine Target Market
Eugene clearly has the market for these types of films, as evidenced by the general demographics liberal, educated, persuasive writer sites us town and the popularity of the Bijou Arts Cinema, a first run movie theatre concentrating on this same genre of movies.
This market has been ignored by the dominant stores in Eugene. They may have a few films that fit these descriptions, but in general they are far and few between. It is too difficult for the large corporations to market to this specific segment, particularly with their current business example on how to start a compare and contrast essay which is putting a stores in all cities that are very similar in feel and library with a concentration on large scale commercial releases.
This is manifested video rental business plan two ways, 1 providing outstanding customer service and knowledgeable help, and 2 supplying movies that have a demand in Eugene but the demand has yet to be addressed by the other players who leave it off their radar, assuming it is only for the fringe of the general population.
Fortunately, the fringe in Video rental business plan make up a large part of the general population here.
We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place.
Our services will exceed the expectations of our customers.
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